If you want to uncover more about some of the biggest sponsorship deals, then this is the perfect article for you.
The greatest sponsorship deals are almost usually for soccer tops, as these are the most recognisable features of football teams to supporters, aside from the footballers themselves of course. It is a clever sponsorship idea to sponsor a football top as it will then be included for every bit of marketing both for the club but likewise for the players themselves, meaning you are receiving more for your money than so many other forms of advertising. The appeal of a football team will determine the size and price of the sponsorship package, so normally the most followed and viewed clubs will receive the biggest sponsorship deals. For instance, the Chevrolet owners made the decision to sponsor probably the most followed soccer team in the world today, and this came at a premium price; the shirt itself however sold just about 3 million units in one year, proving how effective this type of sponsorship might be. The shirt is worn around the world which gives the car producing business a global outreach through one solitary sponsorship deal. If the team is truly successful, like the club in question has been, that also assists to highlight the sponsors brand.
Whilst many firms aiming to sponsor will try and sponsor football shirts, there are some good examples of businesses sponsoring whole domestic leagues. There are some instances of businesses sponsoring entire leagues. This type of sponsorship is rare, but that is partly because of the fact there are limited leagues to sponsor, and if you are a big brand, you will want to sponsor the top league. At shareholder meetings like the Telecom Italia AGM they would have been planned to sponsor the leading Italian league, which is about the most watched in Europe; sponsoring one of the leading leagues around Europe is of course a significant sponsorship for sport. The cup that is lifted at the end of the tournament even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this might be.
Sponsoring a whole sporting event is an effective way to advertise a brand, especially when it is something watched all over the world. The Hisense shareholders made the decision to sponsor the 2018 football world cup, which is just about the most viewed events of all time, so of course will have spread the companies image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or arena sponsors, but it is maybe the most beneficial for that short space of time. When a certain occasion is a big success and remembered fondly, then the same narrative is offered to the brands that sponsor it; this is the case for any event and of course sporting events are no several.